02 — What I do

Digital Strategy

Project, content and social media management.

How it works

Three steps, one direction

Project management

I write everything down, always. Not because I’m naturally tidy, but because I’ve learned the hard way what happens when I don’t.

Content planning

Before I open a calendar, I ask myself what we actually want to say. The rest — formats, days, channels — comes after, almost on its own.

Social media management

I answer comments in the evening and check the numbers the morning after. It’s not glamorous, but that’s where you see if a community is alive or just quiet.

A project can be beautiful and still stay invisible. Digital communication is how it decides to be found: what tone it uses, what it says first, how it answers when someone knocks. It is not about filling calendars — it is about building an identity that holds over time and then keeping it alive every day, even when there is nothing to announce.

Hand writing and sketching notes with a pen on paper

It all starts on a sheet of paper

The most delicate part is the beginning, when nothing exists yet. Before the logos and the colours there are pages full of notes, circled words, sketches I will never show anyone. That is where you decide who the project is and how it speaks. Everything that comes later — graphics, posts, campaigns — rests on those few lines.

Producing only what is needed

Then you build. Every graphic, every photo, every video exists for a precise reason: if it doesn’t take the project where it needs to go, I don’t make it. I would rather have ten pieces that say something than fifty that just fill a calendar. Consistency shows more in what you discard than in what you publish.

Minimal illustration of a conversation exchanged between two people

No message left behind

Instagram, Facebook, LinkedIn, YouTube: different channels, one voice. I run them from a single point so that nothing gets lost — a DM, a question under a post, feedback that arrived on a Sunday. The digital identity of a project doesn’t live in the good moments: it lives in the fact that someone always answers.